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Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.
The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score to ensure that the people clicking on the ads have the best possible experience. Google AdWords is one of the largest online advertising platforms that helps businesses reach customers across the globe and grow their business.
Through this pay-per-click network, advertisers pay Google to target users based on their keyword search, the country and device type and deliver their ads to users who are interested in their products or services.
Google AdWords allows businesses to target users on two main networks – the search and the display network. On the search network, advertisers bid on the relevant keywords. This gives them a display their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page have a small ad icon next to them. The display network, on the other hand, offers advertisers the chance to display their banner advertisements on the websites that are a part of Google network.
